Hear Ye, Hear Ye!
Hear Ye, Hear Ye!
When we have a new collection to launch – and our very first at that! – you betcha we’re going to shout it from the mountain tops. So, when announcing our Spring 2015 ready-to-order bridal line – “Where Readymade Meets Couture” – I put my past work experience as a National Marketing Director to work. First up was drafting a press release (see prior blog post) and targeting our most favorite wedding and industry publications. (I would say that the hardest part of this campaign was obtaining physocal mailing addresses for our lucky recipients!) Next step: Making it pretty! Since we love pretty papers (and our Spring 2015 collection is all about ’em), we HAD to ensure that this stood out in the boring ‘ole snail mail. What’s equally important, is making sure that our pretty press packet reflected the colors and visual identity (i.e., brand, look and feel, etc.) of the collection itself. We just love the final piece and hope you do too!
